Lemonatcha

THE OVERVIEW
The brand design showcases a fresh, creative, and modern logo. Using a customized font that is both modern and stylish, the brand speaks directly to young women. For the package design concept, the label illustration is a lively combination of lemons, matcha leaves, and female figures. The design is bold, fun, and intentionally crafted with a trendy aesthetic, catering to the client's request for "instagramable" content.

THE WHY
Considering the target audience of young women aged 20 to 30, the concept features female figures that resonate with this demographic. The design is not just visually pleasing; it's a thoughtful representation aimed at creating a connection with the audience. The design, presented as a tiled pattern, can be seamlessly applied to various promotional products such as tote bags, cooler bags, and more.

THE OUTCOME
This versatility ensures that the brand's visual identity extends beyond the product packaging, creating a cohesive and recognizable presence.
This project was thoughtfully developed at Gold Coast Graphic Design Studio, emphasizing collaborative expertise in bringing a fresh and appealing brand concept to life.